In most cases, dandruff involves a series of symptoms such as itching, dryness, redness and irritation, as well as the classic skin exfoliation.
VIBRANT COLOR AND ECOVEXX … perfect combination.
These two exceptional products, if used together, are able to offer amazing results, soft and silky calves, shine, impermeability, care and restructuring of the hair as well as significantly increase the duration of the coloring treatment.
The hydrolyzed wheat proteins
The hydrolyzed wheat proteins are natural derivatives of wheat grains and form a unique moisturizing complex, able to penetrate deep into the skin structures offering the right water balance to the skin and giving a silky and elastic touch.
Guaranà the new antidote for dry hair.
The unique characteristics of guarana extracts, including caffeine, stimulate growth, refresh and reinvigorate hair follicles. The merit of these properties is twofold: on the one hand it is due to the presence of two bioactive molecules, the tannins and the catechins, on the other the high percentages of caffeine.
how to increase the intensity of hair color and make it more durable
how to increase the intensity of hair color and make it more durable
Anti-yellow shampoo, save blondes and more.
Changing hair color or reinvigorating one’s own is a choice of beauty and a reflection of a desire for change. And although a session at the hairdresser is enough to upset your look, it takes consistency and the right precautions to keep the result alive. The sun, the chlorine or the incorrect use of hair…
How to perform a keratin smoothing treatment
In this article we will explain in detail how to perform a hair straightening with a keratin treatment.
Botox or hair hydration; What is this ?
The hair on the head loses fullness and elasticity with aging, just like your skin. The new hair products come as Botox for the hair because they should help fill the hair, make it smooth and reduce frizz.
Echinacea on hair coloring: what benefits?
Echinacea is the common name of a group of herbaceous plants, Echinacea angustifolia, purpurea and pale.
Hair gel: which one to choose and how to apply it
Gel per lo styling dei capelli o gel per i capelli è un prodotto universale per lo styling a base di acqua.
POLYQUATERNIUM-32: What is it
Polyquaternium-32 is primarily a conditioning polymer. It is used in balms and facial cleansing products.
How to increase customers by offering specialized services
In this article we will give a suggestion, in our opinion, very useful and that not all hairdressers have taken into consideration.
Capillary oxygen therapy, what it is and what benefits
Oxygen therapy for the hair is a treatment that aims to improve the health of the scalp, in particular, it is bombarded with oxygen at a good degree of purity and at a high pressure. This improves circulation and cell renewal while also nourishing and hydrating the hair.
The innovation of hair coloring, thanks to the NIKA liquid pigments
Six new pure pigments designed to create trendy color games or to give new life to dull colors
Everything you need to know about hand sanitizing gels
The emergency of Covid-19 has made disinfectant gels indispensable. But what exactly do these gels do? What do they contain? How long does their effectiveness last from the time of application? Do they really protect us? HAND DISINFECTANTS: WHAT DO THEY CONTAIN? Most gel disinfectants are based on alcohol or nitrogen derivatives, and contain perfume…
Summer and holidays are beautiful and necessary for you but not for your hair.
Protecting your hair in summer is essential to prevent it from getting damaged and find yourself in September with brittle and dry hair.
Curly hair like celebrities: how to get them at home, easily:
Curly hair like celebrities: how to get them at home, easily:
The hedgehog you’ve always envied: you can get them every day, just know how.
How to hydrate dry hair
There are several products on the market that promise to do what we need, but how can we find the right product without spending a fortune before finding it? Here, we can give you a hand, we tried and tested different products of different and prestigious brands, but in the end we chose one for you. Thanks to time and your loving care, your hair will return healthy, strong and shiny.
Coronavirus emergency in the Coiffure sector
#CORONAVOUCHER is a purchase voucher that a customer purchases directly from his hairdresser and has the purpose of providing immediate financial availability to hairdressers, currently seriously affected economically following the coronavirus emergency that forced them to close their businesses. The purchase of this voucher will allow the hairdresser to cover management costs and lost earnings pending state intervention and post-emergency reopening.
Cut: the Bob and its latest variants.
The fashion of the year wants short hair, that’s why, from the fashion shows to the hairdressing salons, the Bob has been re-proposed, but with some news: let’s discover it together.